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CLUB DROSSELMEYER
An immersive, interactive Nutcracker in swingtime.

The Task
Club Drosselmeyer has been selling well given its beloved status in the Boston community, but their social media accounts had been inactive for years. They wanted to revive the accounts and reach new audiences online.
The Strategy
Club Drosselmeyer is a hard event to explain, with so many different parts happening, but lots of stunning visuals. We started posting a mix of photos and reels that showed clips from the show, character features and vintage outfits to satisfy all the target audiences.


Results
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Increased IG followers by 120% in just two months
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Viral IG reel has 158k views
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Sold out all shows in record time
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Collaborated with Boston influencers to reach new audiences
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