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GORDON WEBSTER

The number one musician for Lindy Hop in the world.

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The Task

Gordon has had a stellar reputation in the global Lindy Hop community for decades, but due to his busy lifestyle, never had the time or resources to tap into the power of social media. He had a Facebook page and a good amount of followers, but his posts were sporadic.

The Strategy

After starting an Instagram account from scratch, we began posting about 10 reels a month from shows on the road of different styles of content: live music, recaps, BTS footage, etc. and focusing on collaborating with musicians who had an online presence.

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Results

  • Gained 1,500 IG followers in only 8 months

  • Best IG reel has over 20k views

  • Best FB reel has over 20k views

  • ​Average reach of 25k accounts per month

SOCIAL SAMPLES

You could be my next client.

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