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THE ROARING 20S LAWN PARTY
New England's premier 1920s-themed lawn party with live music, dancing, performances, a vintage fair and more.

The Task
The Roaring 20's Lawn Party had built up a substantial following on Instagram but had no one running the account for several years. They wanted to revive it with consistent content.
The Strategy
The key was figuring out what this primarily vintage-loving audience wanted: as much vintage-featured content as possible. We started posting high-quality photos and videos of patrons and sellers in vintage wear and seeing lots of engagement.


Results
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Raised IG follower account to 2.8k
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FB and IG ads that reached over 50k views
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Sold out both days of 2024 event
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Collaborations with several vintage influencers
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